|dress pattern from 1915|
|Mass market clothing|
|Couture gown by Unrath Strano|
|Sears mail order plans|
|Present-day mail order plan|
|Site Specific: Fall House by Fougerson Architecture|
The fashion industry has made inroads in its desire to bring high quality design to the masses. Target, as one example, now retains well known and respected fashion designers to produce some of its best selling ready to wear garments. While they are certainly not couture garments, they are a considerate improvement from the mass production garments so prevalent in other discount and department stores. Architecture has not met with similar success, but it is not for lack of trying. We'll look into these efforts next month in the follow up post entitled That's Life.
|Joseph Altuzarra's collection for Target|